10 Best Interview Questions to Ask in Your Next Marketing Job Interview

 
10 Best Interview Questions to Ask in Your Next Marketing Job Interview
 

At the end of any interview, you will likely be asked, “Do you have any questions for us?” 

Not only is this a great opportunity for you to gather additional information about the role and the company, but it is also one of the ways interviewers assess candidates.

Three reasons why you should ask questions in your interview: 

1) Asking questions reveals your passion and curiosity. It also opens up an opportunity to let you share your research or ideas.  

2) Knowing how to ask insightful questions is one of the important skills that a good marketer should have. It shows how you gather information from clients and understand what clients want. 

3) Asking questions may open up another conversation and help you build a trusted relationship with interviewers.

Take advantage of the opportunity to ask questions in your interview — it will help increase your chances of landing your dream job! 

Here are 10 questions you should ask in your next interview 

1. How will this role’s success be measured?

This is a good question to ask the hiring manager, because it will give you an idea of what being successful in the role looks like in the team/company and it will give you a chance to share additional information to convince the hiring manager that you are the right candidate for the role. Common topics that will come up in response to this may include marketing KPI, marketing campaign performance, process improvement, and cross-functional collaboration.

Here are few more questions that you can ask hiring managers in the interview: 

  • When looking back at this hiring decision one year from now, what will a successful hire have accomplished?

  • What type of skills is the team missing that you’re looking to fill with the new hire?

  • What’s your leadership style?

2. What are the short-term and long-term goals for this role?

Like the first question, this question will help you understand the expectations of the role. You can also ask about goals within a specific time frame, such as six months or a year. This will give you a good idea of what the interviewer hopes you will accomplish in the role, and it shows them that you are planning to stay in the role for a while!

3. What is the biggest challenge this role faces today?

This question should give you specific information about the pain points the company is hoping to address with this hire. It shows that you are interested in this company and role specifically, and this isn’t just another interview to you.

Bonus: you can use the information from this response to brainstorm some solutions, which you can suggest to your interviewer in a follow-up email. 

4. How would you describe the company culture?

Your interview is the perfect opportunity to assess the company’s culture beyond what you see on their website and social media. Asking your interviewers this question will give you insights from someone who has personal experience with the culture and help you determine if it is a good fit or not. Make sure to ask two to three interviewers, preferably in different roles or departments, to get different perspectives and learn about the company culture.

5. What is the most important trait or skill the hiring team is looking for in a candidate?

By asking the interviewer to narrow in on one option, you can determine whether it aligns with what you’re looking for in a job, and you also have the opportunity to reaffirm to the interviewer that you can fulfill that expectation. 

6. What’s the main project that this role will be working on?

This question will give you a good idea of what the day-to-day responsibilities of this role look like, as well as what project and teams you will be working with. You should have a good understanding of your own interests to be able to determine whether this is something you want to work on or not. 

7. Will there be any side projects that this role may take on and help expand my skill set?

By asking this question, you will show the interviewer that you are interested in growth opportunities and gaining knowledge/skills in this position. It also shows them that when you are hired, you are willing to put in the time and effort to improve at the job and grow your career in the company. 

8. Is this a new position or an existing position?

This question will help you understand why the company is looking to fill this role and what the expectations and environment will look like. For example, a new role might have more flexibility than an existing role, or the team needs specific knowledge/experiences to help optimize its current process and help it work more efficiently. 

9. What measures has the company taken to support its employees during the pandemic?

This question will show you how the company has managed the crisis and how it has worked to take care of its employees’ well-being and mental health during the pandemic. 

10. how do you showcase diversity and inclusion values in the company?

By asking this question in the interview, you can get a firsthand perspective into the organization that you can’t get from a website, and you can determine whether the company’s values align well with your own. You can also learn about the diversity and inclusion resources or programs the company offers, or see if they have any social events to help create an inclusive workplace for everyone. 

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Still feeling nervous or need some extra help in your upcoming interview? Book a one-on-one interview preparation call with me and get personalized advice to impress potential employers and land that dream job.

Job Search, Marketing Career, InterviewLydia HuangComment