Every company needs a marketer to help generate leads, increase brand exposure, or analyze data to improve its current marketing strategy. Choosing marketing as your career means there are unlimited opportunities in this field.

However, it could be overwhelming to explore the right marketing career path that matches your interest and skills, especially when you are early in your marketing career or trying to start a career in marketing. 

Let’s take a look at 5 popular marketing roles in the job market to find the one that best fits your personality and passion:

Social Media Marketing

Every company knows that they need to build their online presence on social media platforms to establish long-term relationships with their target audience and prospective buyers. If not, they are out of the marketing game in the twenty-first century.

That’s why there are so many social media positions in the job market right now, ranging from graphic design to community engagement. 

If you are interested in social media marketing careers, you should start building your personal brand and increase your followers on social media platforms like Instagram, LinkedIn, or YouTube. Focus on just one platform and become an expert on it, so you can attract potential employers to your profile.

Social media marketers focus on creating engaging content, managing online groups/ social communities, analyzing social media insights to develop future marketing campaign strategies, and collaborating with other marketers to promote the company’s brand messages or new products.

Some positions in social media marketing include:

• Community Marketing Manager

• Community Manager

• Engagement Manager

• Social Media Assistant Manager

• Social Media Strategist

• Social Media Manager

• Social Media Community Coordinator 

• Influencer Marketing Manager

• Content strategist

• Content Marketing Manager

• Video Marketing Manager

Brand Marketing

Brand marketers oversee every aspect of brand communication across all marketing channels, including brand persona, brand voice, and brand messages.

Companies usually hire brand marketers to develop marketing strategies to help push the existing brands to more audiences or establish a zero-to-one marketing strategy to promote the new brand for the company’s other product line. 

Their responsibilities usually include owning the brand development process from end-to-end, leading the development and execution of brand-building communication strategies, and advising on campaign execution, content strategy, or site experience to ensure alignment with brand and seamless communication touchpoints.

Some positions in brand marketing include:

• Brand Manager

• Brand Campaign Manager

• Brand Marketing Manager

• Brand Activation Manager

• Brand Content Manager

• Brand Partnership Manager

• Brand Strategist

• Brand Strategy Manager

Product Marketing

Product marketers usually manage one or a few products in a company. They need to develop expertise in the product they own and act as a liaison between the marketing team and other cross-functional teams to provide insight to help create better products or features that match customers’ needs. 

Companies want to hire product marketers who have excellent communication and interpersonal skills. Great product marketers need to understand how to use data to support their ideas when working with engineering or product teams, as well as how to translate complex technical information into easy-to-understand terms when communicating with other marketing teams. 

Their responsibilities include leading the creation of go-to-market plans for product launches, working closely with cross-functional teams to develop product marketing plans and campaigns, and measuring marketing metrics and campaign results.  

Some positions in product marketing include:

• B2B Product Marketing Manager

• B2C Product Marketing Manager

• Associate Product Marketing Manager

• Digital Product Marketer

• Product Marketing Program Manager

• Product Marketing Content Creator

• Consumer Product Marketing Manager

Public Relations (PR)

As a PR professional in the corporate world, you are the spokesperson for the company. You’ll need to foster relationships with internal stakeholders and external partners, including journalists, media, and influencers, for brand promotion and reputation management. 

Many PR professionals start their careers in agencies like Edelman, where they have the opportunity to manage multiple portfolios of clients and gain experience in client management, media relations, and PR best practices.

Having an agency background will help you become a valuable candidate in the job market because companies are more prone to hire someone who has experience dealing with high-pressure environments and delivering results on time. 

Corporate PR roles usually focus on drafting press releases to the media; managing communications with internal stakeholders, external agency partners, and the general public; developing PR strategies/campaigns to promote the company’s brand; and coordinating any related activities, such as communications materials, campaigns, and events.

Some positions in public relations include:

• Account Manager (agency)

• Public Relations Manager (PR Manager)

• Publicist

• Public Information Officer

• Communication Manager 

• Media Relations Coordinator

• Media Strategy Coordinator 

• Media Strategist

• Marketing & Publicity Associate 

Marketing Analyst / Market Research

Companies need insightful data to create a better marketing strategy and campaign for lead generation, brand awareness, and—most importantly—more products/services sales.

Marketing without proper data support is like throwing money into a black hole. That’s why every company needs a data-driven marketer on their team.

The best marketing analyst knows how to translate small details, statistics, and raw numbers into an insightful report. They identify the target audience, learn what customers want, and utilize data to suggest a better marketing strategy for the company’s website, social media, or other marketing channels.  

Marketing Analysts focus on analyzing data across various channels, communicating the findings with the stakeholders, using search engine optimization (SEO) tools or Google Analytics to collect raw data and suggest better marketing strategies, and conducting consumer research to increase the return on investment (ROI) in company’s marketing efforts. 

Some positions in marketing analysis include:

• Marketing Analytics Manager

• Digital Analytics Association

• Marketing Data Analyst

• Data Marketing & Analytics Coordinator

• Social Media Analyst

• Market Research Analyst

• SEO Specialist

• SEO Strategist

Regardless of which marketing career you choose at this moment, you can always change it later.

If you have a hard time choosing your career path in marketing, check out these 5 Resources to Get Started in Your Marketing Career Exploration, they will help you learn more about yourself and your goals in marketing.

Need some job search strategies from an experienced Marketing Recruiter while exploring your marketing career path?